Archive for November, 2009

“Flint to Flint to Flint!”

November 30, 2009

Our “Flint to Flint to Flint” promotion on WWCK-FM in 1982 was singular in impact.

Flint newspaper and television coverage for WWCK was continuous during the entire duration.

The eventual ratings of a 14.3% total audience share during the “Trip to Flint” period was not only the best in the history of the station, but the highest measurement by market share of any Album Rock station in the country in the Fall of ’82.

WWCK was subsequently voted “Album Rock Station of the Year” by Burkhart/Abrams and Billboard Magazine.

The “Trip to Flint” campaign won not only a “Gold First Place Addy” from the Flint Area Advertising Federation, but was determined by the judges to be “Best of Show”, beating not only other local media efforts in all categories of entry, but also national Buick Motor Division advertising with multi-million dollar budgets submitted by agency giant McCann Erickson.

Thanks to Jeff Lamb, a.k.a. “Buffalo Dick”, a rare 9:45 copy of part of the campaign’s introductory phase has been found.

Incidentally, you can now Click Your Dick in 2010 at

The lengthy “Flint to Flint to Flint” piece, breaking every Rock ‘n Roll Programming Rule, followed a heavy ten day “live tease” period. It should be noted that the narrator is 19 year-old Art Morrison (now KCBS, San Francisco), as produced by 22 year-old Randy Stephenson (now President/Founder, RMS Recording Studios, Detroit, with clients including The Detroit Tigers, The Michigan Lottery and BF Goodrich.)

“Flint to Flint”–WWCK105FM

Narration by Art Morrison--KCBS, San Francisco

Produced by Randy Stephensen-President-RMS Sound Studios--Detroit

Written by Peter Cavanaugh, Oakhurst, CA

I Follow This Sign

November 13, 2009


Comcast? CONcast!

November 9, 2009


GE, Comcast agree on NBC Universal Valuation:


Mon Nov 9, 2009 12:35am EST

Comcast Close to Gaining Control of NBC Universal

NEW YORK (Reuters) – General Electric Co. and Comcast Corp have agreed on a valuation of around $30 billion for a joint venture between NBC Universal and Comcast, ironing out what has been a key obstacle in talks so far, a source familiar with the matter said on Sunday.

The resolution of that issue brings the parties one step closer to an agreement.

The two sides have been in talks to reach a deal that would give Comcast a 51-percent stake in the NBC Universal venture.

GE, which owns 80 percent of NBC Universal, declined comment, as did Comcast. Vivendi was not immediately available for comment.

But I am.


The following is from “Uncertainties of Life”, a project in progress.

Sections of “Uncertainties” are available in digital format at:

Rock ‘n Roll never forgets.

I no longer smoke tobacco. After two and a-half packs a day for forty years, I stopped while living in Youngstown when I almost stopped living in Youngstown. It was a Saturday night. Something felt catchy in the middle of my chest. I had an Irish anesthesiologist. I thoroughly enjoyed the quadruple bypass, but recovery was a bitch. Please allow me to introduce my wife.

Final Bitsy

Eileen and I have been an item for fifty years.

Bitsy & Poppa '58

Eileen and Peter Cavanaugh--Syracuse, New York (1958)

We had moved to Youngstown in early 1998, right after we helped the Toledo Irish-American Club join with the Lucas County Ancient Order of Hibernians to bring in The Wolftones – Ireland’s biggest rebel group. It was wall to wall.


Youngstown is Flint without the glamor, sparkle or je nais se twat. Niagara without Falls. World without end.


Youngstown pumps water from Meander Reservoir. Locally it’s often said that’s where old gangsters dumped their dead. While we were there, the water was a peculiar, dusky color and tasted like watermelon. City fathers swore it was algae. There’s little consolation in consolidation. It was the early days. Gocom Communications had purchased WKBN-TV, the big CBS Television affiliate, and wanted to add five radio stations to Youngstown holdings.


Their bank made a multi- million dollar loan conditioned on my involvement as Vice President/General Manager. Necessitated by circumstance, I ran WBBG/WRTK/WICT/WWSY/WPAO through the end of the year, faithfully executing dozens more upon the altar of corporate efficiency. Thinning the herd. But financial fantasies failed for the television group. Bankers bailed. I was ballast – terminated for Christmas. A blessing. Eileen and I headed back to the scene of many original crimes.

Downtown Clarkston, Michigan (1999)–Rush Hour

Clarkston, Michigan, is between Flint and Detroit on I-75. Crossing north from Oakland to Genesee County transposes worlds. Per capita, Oakland was one of the wealthiest counties in the country – an enormous whitecap on the wave of fugitive flight from black Detroit. 13.1% of Genesee County residents lived below the poverty line, more than double that of Oakland, where folks earned more than half again as much as their northern neighbors. Of course, things are much, much, much worse now. Comcast Communications, the most powerful cable company in the world, established its first large system in Genesee County – in the City of Flint. Brian Roberts, Comcast President, Chairman of the Board and Son of the Father (as was Jesus), spent his apprenticeship In Flint chasing goals, digging holes and climbing poles.

Brian Roberts

Brian was born June 28, 1959, the day I finished High School. His dad, Ralph, was Comcast’s Founder.


After I joined the company as Advertising Sales Manager in Flint, I was in Philadelphia for a meeting with Ralph in early 2001. At 81, he spoke for almost an hour. He was terrific. When he asked for questions, I inquired as to what single characteristic he’d identified as being held in common among the most successful people he’d encountered on his climb to the heights. There was no hesitation. “Enthusiasm”, he proclaimed. “Do you agree?” “Undoubtedly! Absolutely! Positively!”, I trilled. Everyone chuckled.

So I was enthusiastic in driving total Flint Revenues up 42% from 2001 to 2002, adding over a million bucks to the bottom line and watching our office dominate the Midwest. I was even more enthusiastic suing the company for millions of dollars after my compensation was cut in half without prior warning or notice. With mid-management mired in mediocrity, Age has no place at Comcast unless your boy is the boss. Comcast treats seniority as Eskimos once did their elders, leaving them on ice for the polar bears.


Never mind fabricated evidence, persistent perjury and amiable amnesia. The HR lady chewed gum during her entire deposition. Accountants are in charge – prediction taking precedence over production. Dreary drones enjoy unlimited resources. This virtually guarantees turning Comcast into a union organized, government regulated public utility within a decade. Such will cut your monthly cable bill in half. If that even matters by then.